Sales Executive (Lomé)

Overview

The Sales Executive will drive market expansion and execution excellence for biscuit brands in Togo by working closely with the existing importer/distributor—ensuring strong availability, visibility, and competitive positioning.

Responsibilities

1. Market Development & Sales Growth

• Identify new sales opportunities across general trade and modern trade.
• Expand numeric and weighted distribution.
• Drive volume growth through structured territory planning.

2. Distribution & Execution

• Work closely with importer to ensure last-mile distribution efficiency.
• Ensure product availability across key outlets (wholesalers, supermarkets, kiosks).
• Monitor stock levels, out-of-stock situations, and replenishment cycles.

3. Trade & Retail Execution

• Ensure proper merchandising and visibility.
• Implement promotions and in-store activations.
• Track execution compliance vs plan.

4. Market Intelligence

• Collect competitor insights (pricing, promotions, new launches).
• Provide structured market reports (weekly/monthly).
• Analyze sales data and recommend actions.

5. Strategy & Planning

• Contribute to pricing, SKU mix, and channel strategy.
• Support forecasting and demand planning.
• Align local execution with company growth strategy.

Requirements

• HND or Diploma in Sales and Marketing or Business Administration.
• A minimum of 5–7+ years in FMCG sales (preferably biscuits, confectionery, or snacks).
• Strong experience in Togo market distribution systems.
• Proven track record of delivering sales growth.
• Exposure in a Multinational or a strong local or regional FMCG company.
• Strong negotiation and distributor management skills.
• Hands-on, field-oriented mindset.
• Fluent in French (mandatory).
• Good working proficiency in English (spoken & written).