Category Brand Manager

Overview

The Category Brand Manager will develop and drive the overall brand/category strategies by creating and applying Regional/local marketing initiatives to deliver the right balance of organic growth, brand expansion and diversification, supported by the appropriate resources and information networks to deliver agreed profitablity 

Responsibilities

Create, develop, and oversee the implementation of brand strategy to support the overall marketing strategy.

 Deliver brand targets for NNS & MC, M&C plans, NPD programs and brand equity /brand health measures (awareness, trial, attribute rating etc.)

 Deliver overall budgeted profitability by growing and sustaining brand performance.

 Lead NPD process for Ghana ensuring that its requirements are managed and delivered according to targets.

 Ensure category pricing supports brand positioning and is relevant to the competitive arena.

 Lead the selection of the appropriate Trade Channels.

 Explore and exploit new opportunities for the brand portfolio.

 Identify market, category and consumer insights and deliver agreed marketing research plans.

 Monitor, control and report brand performance through brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls.

 Execute brand M&C plan within guidelines & budget, creating and modifying as necessary to meet objectives.

 Proactively run the Business Planning process. 

Requirements

Bachelor’s degree in Marketing, Business Administration, Brand Management, or a

related field.

 Master’s degree (MBA or Marketing specialization) is an added advantage.

 Over 7+ years’ experience in Brand Management.

 Professional Qualification in Marketing is essential.

 IT savvy including the use of MS Office Suite of Applications.

 Demonstrated success in managing multiple brands or product categories simultaneously.

 Experience in developing and executing brand strategies, promotions, and go-to-market plans.

Strong record of delivering category growth, increasing market share, and improving Brand positioning.

 Strong leadership and team-management skills.

 Strong understanding of category management principles (pricing, assortment,merchandising, promotions).