Category Brand Manager

Overview

Our Client is looking for a Category Brand Manager to Develop and drive the overall brand/category strategies by creating and applying Regional/local marketing initiatives to deliver the right balance of organic growth, brand expansion and diversification, supported by the appropriate resources and information networks to deliver agreed profitability.

Responsibilities

• Create, develop, and oversee the implementation of brand strategy to support the overall marketing strategy.
• Deliver brand targets for NNS & MC, M&C plans, NPD programs and brand equity / brand health measures (awareness, trial, attribute rating etc.)
• Deliver overall budgeted profitability by growing and sustaining brand performance.
• Lead NPD process for Ghana ensuring that its requirements are managed and delivered according to targets.
• Ensure category pricing supports brand positioning and is relevant to the competitive arena.
• Lead the selection of the appropriate Trade Channels.
• Explore and exploit new opportunities for the brand portfolio.
• Identify market, category and consumer insights and deliver agreed marketing research plans.
• Monitor, control and report brand performance through brand health indicators such as NNS, GM, MC & key consumer KPIs providing solutions to shortfalls.
• Execute brand M&C plan within guidelines & budget, creating and modifying as necessary to meet objectives.
• Proactively run the Business Planning process.

Requirements

• Bachelor’s degree in business administration, marketing, or a related field.
• A minimum of 7+ years’ experience in digital marketing, preferably within the FMCG industry.
• A proven track record of developing and launching successful marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication and presentation skills with the ability to influence stakeholders at all levels.
• A creative mind with a passion for storytelling and brand building.