Marketing Manager

Overview

We are seeking a dynamic Marketing Manager to drive the company’s overall marketing strategy. The ideal candidate will enhance brand awareness, develop commercial offerings, and optimize the performance of communication campaigns.

Responsibilities

• Define and implement the company’s marketing strategy in line with business objectives.

• Design and manage communication campaigns (digital, print, events).

• Conduct market research, analyze trends, and monitor competitor activity.

• Supervise the creation of marketing tools: visuals, content, and promotional materials.

• Manage the marketing budget and monitor key performance indicators (KPI, ROI).

• Coordinate with internal teams (graphic design, sales, management).

• Supervise external partners (agencies, printers, media).

• Conduct ongoing strategic monitoring of marketing innovations and trends.

Requirements

Qualifications & Skills

Education & Experience

• Bac+3 to Bac+5 in Marketing, Communication, or Business.

• Minimum of 3 years of proven experience in a similar marketing role.

Technical Skills

• Proficiency in digital marketing and CRM tools.

• Mastery of Adobe Suite, Google Analytics, Meta Business Suite, etc.

• Knowledge of the Togolese market and African business dynamics is a plus.

Soft Skills

• Strong analytical, synthesis, and reporting capabilities.

• Creativity combined with methodological rigor.

• Leadership, teamwork, and initiative.

• Excellent written and verbal communication in French; English is an asset.