Digital Marketing Manager

Overview

Lead generation, digital marketing campaigns, site analytics, marketing strategy, and social media marketing will all fall under the purview of the Digital Marketing Manager.

Responsibilities

• Design, implement, and optimize comprehensive digital marketing plans across multiple channels, including social media, email marketing, paid advertising, and SEO to drive brand awareness, engagement, and conversions. • Oversee the creation, scheduling, and performance analysis of content across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring brand consistency and audience growth. • Develop targeted campaigns to generate high-quality leads through PPC, content marketing, and email automation, while continuously analyzing conversion rates and making data-driven improvements. • Utilize tools such as Google Analytics, Facebook Pixel, and CRM systems to track KPIs, measure campaign success, and provide actionable insights to improve ROI and marketing effectiveness. • Plan, execute, and optimize paid ad campaigns across Google Ads, social media, and other digital channels, ensuring cost efficiency and maximum return on investment. • Collaborate with content creators and designers to develop compelling, SEO-optimized content, including blogs, landing pages, and multimedia assets, to enhance online visibility and organic search rankings.

Requirements

• Proficiency in Social Media Marketing • Knowledge of Lead Generation • Expertise in web analytics and marketing strategy • Proficiency in Digital Marketing • Excellent critical thinking and problem-solving abilities • Outstanding communication abilities, both in writing and speaking • A bachelor's degree in business, marketing, or a similar discipline