Event Specialist

Overview

The advertising business is seeking a Below-the-Line (BTL) Event Specialist with attention to detail to join our team. For someone who is passionate about creating and implementing experiential marketing events that engage audiences and raise brand awareness, this position is perfect.

Responsibilities

• Create and carry out BTL event concepts that complement larger marketing initiatives, target audience preferences, and brand objectives. • Oversee all aspects of event logistics, such as scheduling, budgeting, vendor coordination, venue selection, and on-site operations. • Organize and manage press conferences, in-market activations, community CSR projects, experiential marketing campaigns, and launch events. • To maximize future events, put innovative engagement tactics into practice, get feedback from attendees, and examine important performance indicators. • To increase reach, work with cross-functional teams, stay in touch with stakeholders, negotiate vendor contracts, and take use of influencer relationships.

Requirements

• A bachelor's degree in event management, marketing, or a similar discipline. • Three or more years of event planning experience, ideally in experiential or BTL marketing. • Strong organizational and project management abilities. • The ability to think creatively. • Outstanding interpersonal, negotiating, and communication abilities. • Knowledge of event management software. • The capacity to oversee several events at once and perform well under duress. • Understanding of customer behavior and marketing concepts.