Digital Marketing Specialist

Overview

Daily responsibilities for the Digital Marketing Specialist will include communication, web analytics, online marketing, social media marketing, and digital marketing.

Responsibilities

• Create and implement comprehensive digital marketing strategies across channels like social media, email, and search engines to drive traffic and increase brand awareness. • Produce and manage engaging content, including blog posts, social media updates, videos, and email campaigns, to attract and engage target audiences. • Conduct keyword research, optimize website content, and manage paid search campaigns (Google Ads) to improve visibility on search engines and drive organic traffic. • Plan, schedule, and manage social media campaigns, monitor performance, and engage with followers across platforms like Instagram, Twitter, LinkedIn, and Facebook. • Monitor key performance indicators (KPIs), track the success of campaigns, and provide data- • Design and execute email marketing campaigns, manage mailing lists, and analyze open rates and conversions to optimize email performance.

Requirements

• Proficiency in Digital and Social Media Marketing • Proficiency in Web Analytics and Online Marketing • Excellent communication abilities • Real estate marketing experience is advantageous. • Marketing bachelor's degree or a similar discipline