Marketing Officer

Overview

The Marketing Officer will provide support and assistance in the organization's entire marketing activities. He/she will provide assistance to the team lead in the handling, formulating, directing, and coordinating marketing activities so as to influence customers to choose the organization's products over those of competitors.

Responsibilities

Define and develop marketing strategies based on customer service feedback and market intelligence.

Identify business opportunities in the market and jointly strategize with the Team Leader to execute specific actions.

Define short term and long-term strategic marketing goals - jointly with Business Unit team and Team leaders.

Build key customer relationships.

Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.

Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

Use knowledge of the market and competitors, identify, and develop the company’s unique selling propositions and differentiators.

Lead and drive vendor’s marketing activities, strategies and targets within Ghana.

Present to and consult with mid and senior level management and salespeople on business trends with a view to developing new services, products, and distribution channels.

Help internal salesmen and distributors with marketing material, training, tools and all selling aids to enhance their work. 

Organize marketing events and programs.

Requirements

A Bachelor’s degree in Marketing, Communications, or a related discipline 

Experience in community management for at least one (1) year

Familiar with handling social media platforms

Must understand basic principles and fundamentals of marketing

Must possess a strategic and creative mindset

Must have experience in online community management

Must have excellent communication skills, to understand and drive conversations with target audience.

Possession of analytical skills to uncover underlying thoughts and insights generated from interactions within the community.

Must possess the ability to lead discussions on online marketing strategies.

Must poses excellent communication skills.

Organizational and project management skills.

Interpersonal skills.

Analytical ability.

Market research skills.