Digital Marketer/Content Creator

Overview

The Digital Marketer/Content Creator is responsible for developing and implementing digital marketing strategies to increase online presence and engagement. This role combines content creation with digital marketing expertise to deliver compelling brand messaging across various digital platforms. The individual will be responsible for planning, creating, and optimizing content for websites, blogs, social media, and email campaigns to drive audience engagement, lead generation, and brand awareness.

Responsibilities

1. Use social media marketing tools to create and maintain brand visibility
2. Develop social media marketing campaigns to increase traffic and page engagements
3. Interact with customers via direct message and comment section
4. Monitor social media ads and create content for searching engine optimization
5. Competitor Analysis and reporting
6. Optimizing content for search engine, good writing skills, knowledge of digital marketing trends,
7. Community management data analysis, teamwork, strategic thinking

Requirements

• Proven experience in digital marketing, content creation, or related fields
• Strong knowledge of digital marketing strategies (SEO, SEM, social media)
• Excellent writing, editing, and content creation skills
• Proficiency in content management systems and social media platforms
• Ability to create visually appealing content using design tools (e.g., Adobe Creative Suite)
• Strong understanding of web analytics and performance metrics
• Creative thinking with an eye for detail and design
• Ability to work independently and manage multiple projects
• Bachelor’s degree in marketing, communications, or a related field
• 2-3 years related work experience

Salary (GHS 4500 GROSS)
• 3 years and above experience