Marketing Specialist

Overview

The Marketing Specialist is responsible for planning, executing, and optimizing marketing campaigns to promote the company’s products or services. This role involves conducting market research, analyzing consumer trends, and implementing strategies to drive brand awareness and customer engagement. The Marketing Specialist works closely with other departments to ensure consistent messaging and brand alignment across all marketing channels.

Responsibilities

1. Taking territorial shop heads and fixing supervision.
2. Taking territorial SAV’S/STICKER measurements and fixing when approved.
3. Checking on conditions of in-shop branding and making changes where necessary.
4. Repairs of anti-theft and display tables/experience tables.
5. Monitoring and feedback on competitive activities.
6. Helping territorial activation promotion.
7. Branding (Tape, sav, billboard,stickers etc)
8. Liaise with sales executives to enhance dealer relationship and market share.
9. Distribution of gift materials, fixing, light box, etc

Requirements

• Proven experience in marketing, digital marketing, or related field
• Strong knowledge of online marketing strategies and tools
• Excellent written and verbal communication skills
• Proficiency in social media platforms and content management systems
• Ability to analyze data and optimize campaigns based on insights
• Creative thinking with attention to detail
• Strong organizational and project management skills
• Experience with email marketing, SEO, and paid advertising campaigns
• Bachelor’s degree in marketing, business, or a related field
• Proficiency in Microsoft Office and marketing software tools
• 2 years’ experience


(GHS 3500 GROSS)