Social Media Manager

Overview

To join our team and oversee the online presence of our beauty and fragrance business, we are looking for a creative and results-oriented Social Media Manager. The ideal applicant will have a strong interest in fragrance and beauty and a track record of producing interesting content, gaining followers on social media, and using smart social media campaigns to increase sales and brand recognition.

Responsibilities

• Create and carry out a social media plan that is in line with the objectives of the business and its target market. • To keep the brand ahead of the competition, investigate and evaluate trends and rivals in the fragrance and cosmetics sector. • Produce, choose, and oversee top-notch, eye-catching content (pictures, films, reels, etc.) that highlights the brand's goods, special offers, and marketing initiatives. • To guarantee regular and timely updates on all platforms (Instagram, Facebook, TikTok, YouTube, Twitter, etc.), create and manage a content schedule. • Work together to create expert and user-generated content with influencers, graphic designers, and photographers. • Interact with followers by quickly answering their questions, comments, and messages. • Encourage user-generated content and engage with followers to cultivate and expand an online community. • Create and carry out innovative product releases and social media initiatives to increase brand awareness, traffic, and sales. • Keep an eye on and improve sponsored social media advertising initiatives. • Monitor and evaluate important performance indicators including website traffic, conversions, reach, and engagement. • Create reports every month that provide analysis and suggestions for enhancing performance.

Requirements

• Shown expertise managing social media or in a related position, ideally in the cosmetics, fragrance, or beauty sector. • Strong knowledge of social media sites, including Facebook, YouTube, Instagram, TikTok, and others, and their algorithms. • Outstanding communication and writing abilities with the capacity to create captivating replies and captions. • A strong sense of style and meticulousness. • Expertise in creating material, including basic editing, photography, and cinematography. • Familiarity with social media analytics platforms, such as Hootsuite, Google Analytics, and Meta Business Suite. • Ability to adjust to a fast-paced atmosphere, fulfil deadlines, and multitask.