Social Media and Product Marketing Expert

Overview

Through a variety of social media platforms, this position leverages product marketing strategy and social media experience to expand our online presence, engage audiences, and produce quality leads.

Responsibilities

• Create and implement content strategy for various social media channels that include marketing campaigns, lead generation objectives, and product launches. • extensive knowledge of Instagram and LinkedIn. • Oversee both sponsored and organic advertising strategies. • To increase audience engagement, product visibility, and brand recognition, produce captivating posts, videos, and narratives. • Encourage community development by actively interacting with partners, influencers, and followers. • Work together with sales teams to develop and market persuasive product messaging. • Examine performance indicators, like as conversion rates and lead generation, to improve campaigns and offer useful information. • Keep abreast of trends to guarantee that material is consistently creative and appropriate for the platform. • Create enticing and focused copy for campaigns, ads, and social media postings. • Make sure your brand's voice is consistent across all social media platforms. • Make compelling calls to action (CTAs) that encourage interaction and conversions. • Create copy for posts, stories, advertisements, and videos, among other formats. • To monitor performance, gauge KPIs, and produce useful insights, use social media analytics tools. • Keep an eye on user interaction and SEO to recommend content optimisation. • To enhance marketing performance, run A/B tests on social media content. • Show stakeholders the facts and analytics, emphasising ROI and important indicators.

Requirements

• A bachelor's degree in graphic design, marketing, communications, or a similar discipline. • Demonstrated expertise in digital marketing, graphic design, video creation, and social media administration. • Competence with video editing software and graphic design tools (such as Adobe Creative Suite, Canva, and Figma). • strong familiarity with analytics tools, trends, and social media platforms. • Outstanding copywriting abilities with a track record of producing interesting and useful content. • Passionate in visual communication and narrative, with a creative attitude. • The capacity to oversee and manage several tasks at once. • It is advantageous to have prior experience with PPC campaigns, social media advertising, and A/B testing. • Strong analytical abilities and the capacity to decipher facts in order to arrive at well-informed conclusions. • Extremely well-organised and meticulous. • Proficiency in UI/UX design is advantageous.