Digital Marketing Manager

Overview

Social media marketing, lead generation, marketing campaigns, web analytics, and general digital marketing tactics will all fall under the purview of the Digital Marketing Manager.

Responsibilities

• Developing Digital Marketing Strategies: Creating and implementing comprehensive digital marketing plans to achieve business goals. • Managing Social Media Campaigns: Overseeing the creation, scheduling, and management of content across various social media platforms. • SEO and SEM Optimization: Ensuring websites and content are optimized for search engines to drive organic traffic, and managing paid search campaigns. • Analyzing Data and Reporting: Monitoring campaign performance, analyzing metrics, and generating reports to inform future strategies. • Email Marketing: Designing and executing email campaigns to nurture leads and engage customers. • Content Creation and Management: Overseeing the development of digital content, including blog posts, videos, and website copy. • Managing Online Advertising: Running paid advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn to increase visibility and drive sales.

Requirements

• Skills in Lead Generation and Social Media Marketing • Experience in web analytics and marketing • Proficiency in Digital Marketing • Excellent critical and strategic thinking skills • Outstanding interpersonal and communication abilities • A bachelor's degree in business, marketing, or a similar discipline