SEO and Content Marketing Specialist

Overview

To join our marketing team, we are looking for a results-oriented SEO and content marketing specialist with two to three years of experience. The ideal applicant will have a strong interest in SEO and a track record of increasing organic traffic, search engine rankings, and website optimisation. Additionally, the ideal applicant will keep up with SEO trends and constantly improve their abilities using new tools and techniques.

Responsibilities

• Perform thorough SEO audits to find problems and areas that could use improvement. Create and put into action plans based on audit results. • Conduct thorough keyword research to find valuable terms and phrases that support our corporate objectives. Make use of resources like as Ahrefs, SEMrush, and Google Keyword Planner. • Competitive analysis: To find areas for improvement and content gaps, conduct a competitive analysis. • Campaign Setup: Arrange, produce, and oversee successful SEO campaigns. • Create SEO plans that complement your marketing objectives and overarching business goals. • On-Page Optimisation: Enhance user experience and search engine visibility by optimising images, meta tags, content, and other on-page components. • Content Strategy: Help create and implement a content marketing plan that engages our audience, generates organic traffic, and advances our brand's objectives. • Content Creation: Work along with the content team to create blog entries, articles, and landing pages that are both interesting and search engine optimised. • Make sure the material supports both company objectives and SEO tactics. • Content Coordination: Make sure SEO best practices are incorporated into content generation by collaborating closely with the content team. • Give advice on keyword integration and content optimisation.

Requirements

• Two to three years of SEO experience, ideally in a fast-paced setting • Strong knowledge of ranking criteria, search engine algorithms, and optimal SEO techniques. • Knowledge of SEO tools, such as Ahrefs, SEMrush, Google Analytics, and Google Search Console. • Outstanding familiarity with link-building strategies, on-page optimisation, and keyword research. • Strong analytical abilities, the capacity to decipher data, and the capacity to make decisions based on data.