Marketing Analyst

Overview

We're seeking a data-driven Marketing Analyst to join our team. The successful candidate will analyze marketing data, identify trends, and provide insights to inform marketing strategies and optimize campaign performance.

Responsibilities

• Collect, analyze, and interpret marketing data (website traffic, social media, email). • Create reports and dashboards to track key performance indicators (KPIs). • Provide data-driven insights to marketing teams. • Develop and implement campaign tracking and measurement plans. • Analyze campaign performance and provide recommendations. • Identify areas for improvement. • Conduct market research to identify trends and opportunities. • Analyze competitor marketing strategies. • Inform marketing strategies with research findings. • Develop and manage marketing budgets. • Forecast marketing performance.

Requirements

• 3+ years of marketing analytics experience. • Bachelor's degree in Marketing, Analytics, or related field. • Excellent analytical, problem-solving, and communication skills. • Proficiency in marketing analytics tools (Google Analytics, Adobe Analytics).