Marketing Manager

Overview

As the leader of the marketing department, the marketing manager is in charge of organising, directing, and carrying out all marketing campaigns as well as daily marketing tasks.

Responsibilities

• In charge of organising, directing, and carrying out all marketing campaigns as well as the bank's daily marketing operations • The chosen candidate will take the lead in creating and carrying out a marketing plan that complements the bank's overarching strategic goals. • Oversee, manage, and organise the marketing team. • Work together with the CEO-led management team to create focused marketing initiatives that will help the agency or brand reach its objectives. • To create appealing, appropriate, and marketable goods for the bank, you will oversee, direct, and enable the creation of new products. • Every month, evaluate how well the bank's goods and services are performing. • Implement focused marketing campaigns, including creating and coordinating digital and traditional advertising, agency signage, and website content. Ensure that all advertising formats adhere to marketing guidelines and compliance requirements. • To assist clients and the public with their financial needs, make sure the bank's website is updated with pertinent and current resources and information. • To evaluate customer preferences and overall market trends, conduct market surveys on a regular basis. • Monitor client satisfaction and continuous service quality by conducting frequent feedback exercises.

Requirements

• A minimum of a level 3 professional marketing qualification or an excellent first degree, or an equivalent degree from an accredited university. • The ideal applicant will have proven expertise in marketing or a similar industry for at least five years.