Marketing and Partnership Coordinator

Overview

In order to increase brand awareness and business expansion, the Marketing and Partnerships Coordinator will assist with marketing campaigns and work directly with the larger sales team.

Responsibilities

• Create and carry out marketing plans that complement sales initiatives aimed at government agencies, non-governmental organisations, business clients, educational institutions, and development partners. • Develop campaigns, marketing collateral, and content that highlight Company STEAM, AI, and robotics solutions. • Organise multi-channel marketing initiatives, such as email marketing, internet campaigns, social media, and event promotion. • Support partnership-driven marketing strategies by collaborating closely with the Senior Sales and Partnerships Executive and the Sales Executive-Education Partnership. • Create marketing content and co-branded promotional materials for partners. • Make sure marketing initiatives complement sales tactics and partnership objectives. • Create and carry out marketing plans for Company 's attendance at conferences, trade exhibitions, and events. • Work together with the sales team to follow up on produced leads and maximise event promotions. • To comprehend market trends, rivalry, and target audience behaviour, conduct research. • Give information about the state of the market to help build partnerships and marketing strategies. • Track the effectiveness of marketing initiatives and make necessary strategy adjustments to enhance outcomes. • Create interesting material for blogs, newsletters, social media, and video channels, among other venues. • Oversee the business's online presence, making sure that the branding and messaging are consistent. • To improve online exposure and lead creation, put SEO and digital advertising methods into practice. • To make sure marketing initiatives are in line with sales goals, collaborate with the Senior Sales and Partnerships Executive, Sales Executive-Education Partnership, and the larger sales team.

Requirements

• Experience in communications, marketing, or a similar discipline, ideally in the technological or educational sectors. • Strong background in event planning, content production, and digital marketing. • Outstanding teamwork and communication abilities, with the capacity to operate in several teams. • The capacity to oversee several projects and adhere to deadlines in a hectic setting. • Knowledge of performance analysis and market research instruments.