DIGITAL EXECUTIVE

Overview

A Digital Executive is a key member of the digital marketing team responsible for developing, implementing, and managing online marketing campaigns to promote products or services and drive customer engagement and acquisition. This role requires a blend of creativity, technical expertise, and strategic thinking to effectively leverage digital channels and technologies for marketing initiatives.

Responsibilities

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Plan and manage our social media platforms.
  • Ability to grow client base by converting online followers or reach into real sales.
  • Prepare accurate reports on our marketing campaign’s overall performance.
  • Identify the latest trends and technologies affecting our industry.
  • Evaluate important metrics that affect our website traffic, service quotas, and target audience.
  • Work as a team to brainstorm new and innovative growth strategies.
  • Oversee and manage all contests, giveaways, and other digital projects.

Requirements

• HND or Bachelor’s degree in Marketing or relevant field.
• A minimum of 2 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, Bootstrap, PHP, and JavaScript is required.
• Solid understanding of Graphics design will be a plus.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up to date on the latest trends and technologies in digital marketing.