SOCIAL MEDIA MANAGER
by SBP Africa Third Party Accra and Tema Region
Marketing & CommunicationsFebruary 27, 2024
Overview
We are seeking a dynamic and experienced Social Media Manager to lead our social media strategies and initiatives. The ideal candidate will be creative, data-driven, and knowledgeable about the AI landscape. The Social Media Manager will be responsible for managing and growing our social media presence across various platforms, enhancing engagement, and driving traffic to our content.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness, engagement, and traffic.
- Manage and oversee all social media platforms including, but not limited to, Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Create, curate, and manage all published content (images, video, written) and ensure it aligns with brand voice and guidelines.
- Monitor and analyze social media metrics to evaluate the effectiveness of campaigns and strategies.
- Engage with the community by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the content team to create compelling and shareable content.
- Stay up-to-date with the latest social media trends, tools, and best practices.
- Coordinate with other departments to support promotional activities, events, and partnerships.
- Manage social media advertising campaigns and budgets.
- Provide regular reports and insights on social media performance to senior management.
Requirements
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Proven experience as a Social Media Manager or similar role.
- Strong understanding of the AI industry and trends.
- Excellent written and verbal communication skills.
- Proficient in social media management tools and analytics platforms.
- Creative thinker with a passion for storytelling.
- Strong organizational and multitasking skills.
- Ability to work independently and as part of a team.
- Experience with social media advertising and campaign management is a plus.