Marketing Executives (car care products)

Overview

The marketing/sales executive is in charge of ascertaining the needs of the client, putting together a product that best suits those needs, and closing deals. Strong networking talents are necessary to establish and preserve connections with clients, develop rapport and trust, and create a welcoming environment while providing professional and sensitive guidance.

Responsibilities

• Product Promotion: Develop and execute marketing campaigns to promote car care products, such as car wax, polish, and cleaning solutions, to increase brand awareness and drive sales. • Market Research: Conduct market research to identify trends, preferences, and needs of car owners and enthusiasts, and use insights to inform marketing strategies and product development. • Digital Marketing: Manage digital marketing channels, including social media, email marketing, and online advertising, to reach target audiences and promote products. • Event Marketing: Organize and participate in events, such as car shows, trade shows, and product demonstrations, to showcase products and build brand relationships. • Content Creation: Develop marketing content, including product descriptions, brochures, and videos, to communicate product benefits and features to customers and dealers. • Partnership Development: Build and maintain relationships with key partners, such as car dealerships, repair shops, and industry influencers, to expand product distribution and promote products to new audiences.

Requirements

• A minimum of an HND in Economics or Business Administration with a focus on marketing is required. • Excellent communication, negotiating, technical, customer service, and resilience abilities are required for this role. • Familiarity with a range of computer operations. • Proficiency with Microsoft Word, Excel, and Outlook software. • Able to function without discomfort in a hectic setting.