Trade Marketing Executive

Overview

To comprehend, mold, and attend to the requirements and desires of customers and trade of the following, among other goods: All kinds of soaps, including medicated, general purpose, laundry detergent, cosmetic, and other items for personal hygiene. Margarine, Dairy Products, Edible Oil, and Associated Items

Responsibilities

• Conduct multifold analysis (i.e., geographical, SKU, and channel-wise) and suggest a promotion and product plan for three, six, and one-year periods (to be updated on a regular basis). • Utilizing segmentation, targeting, and placement, carry out and provide value. • Develop advertising, events, and themes centered around the product basket. • Create marketing, events, and themes centered around the product basket. • Share product basket-related themes, marketing, and events. • Make sure that all communications are consistent and stay true to the business creed, mission, and vision while reaching out to the market and other SBUs. • Analyze the media marketing mix's overall and media-specific (and, if relevant, geographical) worth. • Maintain the maximum level of satisfaction in managing employee satisfaction (particularly inside one's unit). • Maintain optimal levels of satisfaction when managing client connections (CRM). • Create and obtain approval for a measurement system that will be updated dynamically for corporate employees that report to the marketing manager. • Demonstrate a deep understanding of marketing campaigns, market research methods, advertising platforms, brand strategy, and upcoming obstacles and opportunities that will affect the brand. • Determine the market's need for new items. • Conduct in-depth market research, analyze data, allocate resources accordingly, and report results to management. • Develop and carry out year-round promotions in accordance with the marketing and advertising budget. • Evaluate the financial viability and timing of a specific marketing campaign or project. • Determine your target audiences and create communication plans for them. • Engage in marketing initiatives in different venues to assist the sales force and generate nature business prospects. • Take advantage of chances to involve businesses in marketing campaigns and events. • Examine dealer off-take and internal data to spot and capitalize on new purchasing trends. • Utilize creative media solutions to further the company's brand objective through the distribution channel. • Creation and implementation of visibility initiatives across all markets • Important point of contact from the channel to interact with different internal (commercial, sales, and marketing) and external stakeholders • Oversee the Marketing division's MIS overall.

Requirements

• First Degree Capacity to: • Control the ties with customers • determine the demand in the market for new products. • Determine target audiences and create communication plans for them. • Examine dealer off-take and internal data to spot and capitalize on new purchasing trends. • Carry out in-depth market research and analysis, allocate resources accordingly, and report findings to management.