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Marketing Executive

by SBP Africa Third Party Accra and Tema Region

Marketing & CommunicationsJuly 3, 2024

Overview

The Marketing Executive's ultimate responsibility is to support the Director of Sales & Marketing in positioning and promoting a hotel and its outlets as the industry leader through marketing initiatives and to guarantee brand compliance.

Responsibilities

• Support the marketing office with secretarial and administrative tasks. • Schedules and appointments should be planned and coordinated. • Keep up the filing method. • Answer the phone. • Manage regular correspondence and financial paperwork, including purchase orders and expense reports. • Manage all vendor and agency bills and serve as the main point of contact for billing inquiries. • Continue to list hotels in print and online media. • Take care of the site examination. • Organize, plan, and carry out traditional and online direct marketing campaigns. • Keep the visitor database up to date for mailings. • To promote F&B outlets, communicate with the F&B department. • Participate in the development of the marketing and media strategy. • Regularly carry out benchmarking and competition analyses. • Make presentations for the workplace. • Make, arrange, and look after giveaways and collateral. • Upload and manage the photo Park and VFMLeonardo photo distribution and storage systems. • Retain corporate marketing guidelines up to date and notify colleagues of any adjustments. • Attend marketing-related meetings. • Assist with creating the hotel marketing budget and update the numbers on a regular basis. • Coordinate and communicate with suppliers and creative agencies as well as internal departments, including sales, PR, and the online. • Stay informed on the most recent happenings at the hotel, such as all events, deals, and room rates.

Requirements

• A bachelor's degree in hospitality management or marketing • Three years of experience working for a media agency; basic and technical understanding of marketing • Understanding of print and graphic terms • Abilities in copywriting • Data analysis abilities • A plus is having excellent proficiency with Microsoft Office Creative applications like Photoshop, InDesign, etc. • outstanding written and verbal abilities • Proficiency in Search Engine Marketing and Search Engine Optimization (SEO) • Skills in social media, digital marketing, and content production

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Experience

Mid level

Work Level

Mid-Level

Employment Type

Full Time

Salary

₵ Confidential

S

Full Time

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Industry

Recruitment

Company size

11-20 employees

Phone

0304567859

Location

Accra and Tema Region