General Manager Marketing

Overview

A general manager marketing oversees all marketing activities, including developing strategies, managing campaigns, and analyzing results to ensure business growth and brand awareness. They lead a team, collaborate with other departments, and make decisions to drive the company's marketing efforts effectively.

Responsibilities

• creation of each brand's "strategic vision," brand architecture, brand lighthouse (including positioning), and brand placement within the company's portfolio. • to take the lead in developing the Marketing Strategy and Category Strategy. to create and carry out brand plans, which include the investment mix. • Gain a thorough overview of the market and actionable insights about the category, brand(s), competitors, usage, sentiments, and purchasing patterns. • Oversee the creation of "the big idea," "advertising," "activation plans," and public relations (PR), if appropriate, for the brands in your portfolio. • Planning and Execution of Media (where applicable). • Customer activations: Strategy and Execution. • Oversee the design development and pack modifications. • NPD: Glide Path plans and develops new goods on schedule using the "Stage-Gate" technique. • Spending is managed by A&P (Advertising & Promotion). Frequent assessment of A&P operations. • commissioning, carrying out, and presenting market research results. • supervision of a group of brand, category, and marketing managers. • The process of choosing, assessing, and overseeing top-tier advertising, design, media, activation, and marketing agencies. • Control the blend to ensure that the portfolio achieves the planned profitability. • oversee all regulatory and legal proceedings related to the brands.

Requirements

• Agency processes include those of advertising, design, media, research, BTL, and other agencies. • Oversee the aforementioned organizations to achieve optimal efficacy. • Recognize the advertising agency, media, research, and BTL cost structures. • Strong consumer understanding that can be developed by formal market research and immersions: comprehension of and proficiency with formal consumer research (qual and quant). • knowledge of the market and the creation and application of pertinent PR tactics. • Strategic Thinking: Creating an outlook for the future. • transforming company objectives into marketing strategies. • transforming customer knowledge into concepts for marketing. • Development and Management of Brand Equity: Assemble the Category Strategy over a longer time frame and with participation from multiple functional areas. • Knowing and monitoring a brand's position in relation to the competition (including tactics, information-gathering, and other actions) • Recognizing trade and its structure.