Social Media Marketing Manager

Overview

To join our team, we are searching for a social media manager that is creative and active. The ideal applicant will be in charge of expanding and managing our online presence on numerous social media networks, such as Facebook, Twitter, Instagram, and LinkedIn. Furthermore, the ideal applicant will know how to use Mailchimp and other email marketing platforms to successfully communicate with our members and audience. Subordinate to the Marketing Manager will be this post.

Responsibilities

• Social Media Management: Create and put into action a thorough social media plan to enhance engagement and brand exposure. • Produce, arrange, and plan interesting material for Facebook, Twitter, LinkedIn, Instagram, and other platforms. • Keep an eye on social media, reply to messages and comments, and oversee activities in online communities. • Examine social media data and modify tactics to enhance efficiency and outreach. • Work together with the marketing team to match campaigns and overall marketing goals with social media content. • Content Creation: Create eye-catching images, movies, and articles that showcase the principles and brand of Front/Back Accra. • Create engrossing copy and captions that motivate and encourage readers. • Keep abreast of the most recent developments in social media and integrate them into our content strategy. • Email marketing: Use Mailchimp to design and oversee email marketing campaigns. • Create interesting email announcements, promotions, and newsletters to keep members interested and informed. • Divide up email lists and tailor content to appeal to particular demographics. • Monitor and evaluate the effectiveness of your email campaigns, then make data-driven adjustments. • Analytics and Reporting: Make use of analytics tools to monitor, track, and report on the effectiveness of your email and social media marketing. • In order to make future campaigns better, offer analysis and suggestions based on data. • Cooperation: To promote forthcoming events and activities, collaborate closely with the events team. • Assist in coordinating with photographers, designers, and other team members to guarantee unified and excellent material. • Interact with partners and influencers to expand our reach and forge bonds.

Requirements

• A bachelor's degree in communications, marketing, or a similar discipline. • Solid background in social media management or a related field. • Competence with social media management tools and platforms (Facebook, Instagram, LinkedIn, and Twitter). • Familiarity with email marketing services, especially Mailchimp. • Strong visual design abilities and knowledge of design software (Canva, Adobe Creative Suite, etc.). • Exceptional communication skills both in writing and speaking. • Imaginative thinker with an excellent sense of design and detail. • The capacity to do data analysis and obtain useful insights. • Ardor for African cuisine, music, art, and culture. • Preference: To add variety and inventiveness to our team, we would like have a female applicant for this position.