B2B Marketing Associate

Overview

Your main duty as a B2B Marketing Associate will be to work with the marketing team to create and implement thorough B2B marketing strategies that are in line with business goals. This position will eventually aid in expanding our brand's market share and have a direct impact on Mergdata sales, our main source of revenue. This is the right career for you if you have a strong desire to use marketing techniques to propel company growth in the ever-changing AgriTech SaaS market. Join us as we use technology to transform agriculture!

Responsibilities

• Design and carry out focused email marketing strategies. • Establish target markets, brainstorm marketing ideas, and keep an eye on analytics to gain data-driven insights. • Create and oversee the comprehensive email marketing plan. • Make a variety of calls-to-action (CTAs) and intelligent email lists. • Measure key performance indicators and test the effectiveness of campaigns (KPIs) • Report on performance every week. • Work together with the marketing team to create and carry out thorough B2B marketing plans that complement business goals. • Create and carry out focused digital marketing campaigns to encourage people to learn about, sign up for, and use SaaS and digital solutions. • Execute B2B marketing initiatives across a variety of channels, including online and offline strategies. • To increase engagement, lead generation, and conversion, use SEO campaigns and targeted email marketing to improve product and brand discovery and adoption. • Create and coordinate online events, including podcasts and webinars, to advertise the business, its goods, and services, and to establish it as an authority in the agritech industry. • Create and distribute monthly, tailored internal and external newsletters for specific clients from our customer database. • Work together with cross-functional groups to guarantee the smooth running of campaigns. • Collaborate with internal groups and outside experts to produce ebooks, white papers, and landing pages while enhancing user experience.

Requirements

• A bachelor's degree and between one and three years of email marketing experience • Demonstrated expertise in customer relationship management (CRM) and B2B email marketing platforms • Strong knowledge of marketing automation, account-based marketing, and consumer segmentation • Ability to increase CTR, open rates, and email deliverability demonstrated • Strong analytical abilities and the capacity to extract information from data • Exceptional written and verbal communication abilities