Social Media Manager/Content Creator

Overview

To overcome stigma and shame in order to easily and affordably deliver healthcare to all Africans, regardless of their gender, class, sexual orientation, or way of life. We are seeking a seasoned Social Media Manager/Content Creator to take charge of our brand identity on all platforms for communication. A social media whiz who can boost revenue and create growth. As we elevate our social media presence and actively engage with our target audience as part of our organic social media strategy, you will play a critical role in its execution. The ideal applicant should be a skilled storyteller, have a thorough understanding of social media platforms, and keep up with the latest developments in digital marketing.

Responsibilities

• Create and put into action organic social media strategies to improve customer engagement, increase brand awareness, and encourage organic conversions. • Organize, plan, and release unpaid and unprompted content on social media, making sure that all posts and updates follow our content calendar on a regular basis. • Create and select interesting material for Instagram, Facebook, Twitter, TikTok, and other relevant channels, working with our Lead Graphic Designer and the larger marketing team to promote brand recognition and community involvement. • Monitor, evaluate, and present important social media data, offering suggestions and analysis for improvement. • Keep abreast of market developments, engage in social media monitoring, and look for creative methods to improve our online presence. • Interact with the relevant influencers in the online community to raise awareness of and interest in our service. • Maintain a genuine and upbeat brand voice by keeping an eye on and quickly responding to questions, comments, and messages on social media. • Keep an eye on and assess key performance indicators, such as sentiment analysis, reach, engagement, and conversions.

Requirements

• Originality • Exceptional communication skills both in writing and speaking • Thorough familiarity with the many social media networks, their distinct audiences, and their algorithms • Proficiency in social media analytics and the capacity to generate, compile, and extract meaningful insights • Preferably, you have a bachelor's degree in marketing, communications, or a similar discipline.