Marketing Manager

Overview

The position of Marketing Manager is available full-time at a hotel in Koforidua, with the option of working remotely on occasion. In addition to creating and executing marketing plans, the marketing manager will also oversee advertising and promotional activities, carry out market research, and compile and evaluate consumer input. In order to advance brand recognition and meet organizational goals, they will also work in conjunction with cross-functional teams.

Responsibilities

• Develop and execute marketing strategies to increase brand awareness and drive bookings. • Conduct market research to identify customer preferences and trends in the hospitality industry. • Create and manage digital marketing campaigns across various platforms. • Collaborate with the sales team to develop promotional offers and packages. • Monitor and analyze website and social media analytics to optimize marketing efforts. • Manage the hotel's online presence, including website content and social media channels. • Plan and execute advertising and PR campaigns to reach target audiences. • Collaborate with the revenue management team to optimize pricing strategies. • Monitor and respond to customer reviews and feedback on review sites and social media. • Track and report on marketing performance metrics to measure the effectiveness of campaigns.

Requirements

• A bachelor's degree in business administration, marketing, or a similar discipline. • Solid marketing background, including expertise in content development, digital marketing, and social media marketing. • Outstanding familiarity with market research methods and methodology • Strong ability to analyze and solve problems. • Proficient with marketing tools and the Microsoft Office Suite. • Excellent communication skills both in writing and speaking. • The capacity to oversee several projects and adhere to deadlines. • Strong team management and leadership skills. • Meticulous and imaginative in spirit. • Gaining experience in the hospitality sector is advantageous.