Marketing Lead

Overview

A marketing lead is responsible for developing and executing marketing strategies to promote a product or service. They manage a team, analyze market trends, create campaigns, and collaborate with other departments. It's a creative and strategic role.

Responsibilities

• Creating marketing strategies: In charge of creating marketing plans and strategies that complement Built's overarching objectives. • Developing marketing campaigns: Manage the planning, organizing, and implementation of marketing initiatives, which may include public relations, advertising, and promotions. • Budget management: In charge of overseeing the marketing budget and making sure that funds are used wisely. • Performance analysis: Examine marketing efforts' results to ascertain their efficacy and pinpoint areas in need of development. • Working together with different departments: Maintain close collaboration with other divisions, including sales, product development, and customer support, to guarantee that marketing initiatives complement overarching business objectives. • Managing marketing teams entails supervising a group of experts in marketing and offering direction and assistance to help them reach their objectives. • Keeping abreast on market trends: Keep up with developments in the marketing sector, such as developing platforms, new technology, and changing customer behavior.

Requirements

• A bachelor's degree in business, marketing, or a similar discipline • Five or more years of marketing experience, ideally in the fintech sector. • Solid grasp of marketing concepts and strategies; • Expertise creating and carrying out profitable marketing strategies using a variety of media • Outstanding interpersonal and communication abilities • Strong analytical abilities and the capacity to use data to inform decisions. • Management of a team and cross-functional team collaboration experience. • Familiarity with CRM and marketing automation technologies