Digital Marketing Officer

Overview

As a Digital Marketing Officer in a project advisory firm, you'll be responsible for developing and implementing digital marketing strategies to promote the firm's services. This includes managing social media accounts, creating engaging content, optimizing website performance, running online campaigns, and analyzing data to measure the effectiveness of marketing efforts. It's an exciting role that combines creativity, analytics, and strategic thinking to help the firm reach its target audience and achieve its business goals!

Responsibilities

• Create and implement thorough digital marketing plans that complement our target market and corporate objectives. • Oversee and improve the operation, user experience, and search engine presence of our corporate website. • Produce, choose, and disseminate interesting and pertinent content for our websites, blogs, and newsletters, among other digital channels. • To gauge a campaign's efficacy, track and evaluate social media interaction, website traffic, and other critical performance metrics. • Work together with cross-functional teams to make sure that branding and messaging are consistent across all digital channels. • Keep abreast on the most recent developments and industry best practices in digital marketing while contributing creative concepts. • To increase lead generation and conversions, spot online advertising possibilities and oversee digital ad campaigns. • To preserve a good internet reputation, keep an eye on and reply to comments and reviews made online. • Apply data-driven insights to improve strategy and offer suggestions for ongoing development.

Requirements

• A bachelor's degree in business, marketing, digital media, or a similar discipline. A benefit is having relevant certificates. • A track record of success in digital marketing with an emphasis on content production, social media management, and website administration. • Ability to use analytics platforms, social media scheduling tools, and content management systems (like WordPress). • Strong familiarity with email marketing, SEM, SEO, and other digital marketing strategies. • Possessing an aesthetic sense and creative thinking, you may produce visually stunning and captivating material. • Outstanding communication skills both in writing and speaking, with a focus on copywriting and narrative. • Analytical mindset with the capacity to decipher information and draw conclusions that are useful. • Strong organizational abilities and the capacity to oversee several projects at once. • An attitude of cooperation and the ability to perform well in multidisciplinary teams.