Marketing Executive

Overview

The Marketing Executive will be responsible for planning and executing marketing strategies to drive brand awareness, customer engagement, and sales growth within the Ghanaian market. The role requires a strong understanding of consumer behavior, digital marketing, and the mobile phone industry, with the ability to localize global brand strategies to fit the Ghanaian context.

Responsibilities

• Design and implement comprehensive marketing plans tailored to the Ghanaian market, integrating both digital and traditional channels.
• Manage brand positioning and ensure all messaging aligns with local cultural nuances, trends, and consumer behavior.
• Oversee and manage social media platforms (Facebook, Instagram, WhatsApp Business), including planning and executing targeted advertising campaigns to drive engagement, traffic, and conversions.
• Coordinate the development of high-quality marketing materials such as English slogans, localized advertising copy, graphics, and multimedia content.
• Conduct ongoing market research and competitor analysis to identify trends, customer preferences, and opportunities for growth.
• Plan, execute, and monitor marketing campaigns, ensuring performance targets and ROI are achieved.
• Identify, engage, and manage relationships with local influencers, media houses, and strategic partners to expand brand reach and visibility.
• Support product launches and promotional activities for mobile phones and accessories across multiple channels.
• Track campaign performance and provide regular reports with actionable insights for continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Membership or certification from Chartered Institute of Marketing Ghana (CIMG) or Chartered Institute of Marketing (CIM, UK).
• Minimum of 3–5 years of relevant marketing experience in the Mobile Phone, Electronics, Tech industry.
• Proven experience in digital marketing, including SEO/SEM.
• Proficiency in social media management tools and analytics platforms.
• Good knowledge of Microsoft Office Suite.
• Excellent written and verbal communication skills in English.
• Ability to create compelling and culturally relevant content.
• Strong ability to interpret market data and translate insights into actionable strategies.
• Solid understanding of the Ghanaian consumer market, trends, and media landscape.