Product Marketing Manager

Overview

Working together with cross-functional teams to enable successful product launches, this person is in charge of raising product awareness, engagement, and adoption among current and future customers.

Responsibilities

• To raise awareness and engagement, create and implement product marketing plans and strategies for all of the company's goods. • Analyse and research the market, taking into account consumer demands, the competitive environment, and market trends. • Create marketing and product positioning that appeals to both current and prospective buyers. • Produce engaging product content, including case studies, blog entries, product videos, and client endorsements. • Create and carry out go-to-market strategies for content like press releases, blog entries, social media updates, and email newsletters. • Oversee the company's social media accounts by planning and producing content, keeping an eye on interaction, and providing analytics reports. • To find trends, competitors, and possible opportunities, conduct market research. • Arrange and carry out events, including product launches, trade exhibits, webinars, and Twitter spaces. • Examine marketing data, such as conversion rates, social media stats, and website traffic.

Requirements

• A bachelor's degree in communications, marketing, or a similar discipline. • Three or more years of product marketing experience, ideally in the tech sector. • Excellent critical thinking, problem-solving, and analytical abilities • Outstanding abilities in writing, presenting, and communicating • Proficiency with online analytics, social media platforms, and marketing automation technologies; the capacity to operate in a dynamic and fast-paced work environment.