Head of Marketing

Overview

This person will oversee all facets of marketing, including product launches, digital marketing, market expansion, brand management, and consumer analytics.

Responsibilities

• Strategic Leadership: To accomplish marketing goals, lead and oversee a group of marketing experts in three different markets. • Create and carry out regional marketing strategies that complement the overarching commercial goals of the organisation. • Brand Product Management: Launch goods and services in close collaboration with the product team. • In charge of brand positioning, make sure it is consistent and appealing to the target market. • Market Insights & Innovation: Conduct market research and evaluate consumer insights to guide marketing initiatives by combining strategy and insight. • Building team capacity through skill development and succession planning is the goal of team management and development. • Encourage cooperation amongst cross-functional groups, such as production, R&D, and sales. • Budgeting and Performance Management: Create and oversee regional marketing budgets. • Monitor and evaluate important marketing performance indicators, then modify your approach as necessary. • Stakeholder Engagement: Establish and preserve connections with important parties, such as agencies, partners, and suppliers.

Requirements

• Marketing, business administration, or a similar discipline at the bachelor's degree level (MBA recommended). • Ten years or more of marketing experience, at least three of which must have been spent in a senior management or leadership position in the FMCG industry. • Strong knowledge of the region's FMCG marketplaces, consumer trends, and cultural quirks. • Outstanding team management and leadership abilities. • Analytical mentality with the capacity to understand information and convert it into workable plans. • Competence with social media and digital marketing. • Outstanding interpersonal and communication abilities. • Capable strategic thinker who can handle several priorities in a hectic setting. • Strong analytical abilities that use data to inform choices.