Digital Marketer

Overview

A Digital Marketer is responsible for developing, implementing, and managing marketing campaigns that promote a company’s brand, products, or services online

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive customer engagement.
• Manage and optimize social media accounts, email campaigns, and digital ads.
• Conduct market research and competitor analysis to inform marketing strategies.
• Create, curate, and manage engaging content for blogs, websites, and social media platforms.
• Monitor, track, and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns.
• Collaborate with design, content, and sales teams to ensure alignment with business objectives.
• Stay current with industry trends and best practices in digital marketing.
• Manage digital budgets and ensure cost-effective strategies.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing or a similar role.
• Strong knowledge of SEO, SEM, Google Analytics, social media marketing, and email marketing platforms.
• Excellent communication, creativity, and problem-solving skills.
• Ability to analyze data and make data-driven decisions.
• Proficiency in digital marketing tools (e.g., Google Ads, Hootsuite, Mailchimp).