Brand and Digital Marketing Officer

Overview

To join our marketing team, we are looking for a creative and active Brand and Digital Marketing Officer. Someone who is passionate about social media, digital marketing, and brand development would be perfect for this entry-level position. You will support the implementation of our marketing plans using a variety of digital platforms in order to raise brand recognition, engage consumers, and spur growth.

Responsibilities

• Contribute to the creation and execution of brand strategy. • Ensure that all marketing materials and messages are consistent with your brand. • Organising and carrying out social media, email, and online advertising campaigns as well as other digital marketing initiatives. • With the use of analytics tools, track and evaluate the effectiveness of digital efforts. • Create and schedule material, interact with followers, and monitor stats to help with social media account management. • Utilizing graphic design tools, assist in producing visual material. • Help with search engine optimization (SEO) of website content to raise organic search results. • Assist in managing search engine marketing (SEM) initiatives to increase traffic and conversions. • To find trends, consumer insights, and competition analysis, do market research. • help with data collection and analysis to support the development of marketing plans and decision-making.

Requirements

• A bachelor's degree in business, marketing, communications, or a similar discipline. • A fundamental knowledge of email marketing, social networking, SEO, and SEM, among other digital marketing principles. • Strong communication abilities, both in writing and speaking. • A detail-oriented and creative approach. • It helps to be familiar with graphic design software, such as Canva and Adobe Creative Suite. • Capacity to cooperate with others in a group setting. • proficiency with Word, Excel, and PowerPoint in the Microsoft Office Suite. • While not necessary, prior experience with analytics programs like Google Analytics and content management systems (CMS) is preferred.