Market Activation Personnel

Overview

As a Market Activation Personnel, your role involves creating and executing strategies to engage consumers and promote products or services effectively. You will be responsible for developing marketing campaigns, organizing events, and collaborating with various teams to ensure successful brand activation. Your creativity and ability to analyze market trends will be crucial in driving consumer engagement and increasing brand awareness.

Responsibilities

• Take part in brainstorming sessions and offer original concepts for campaigns aimed at increasing sales and marketing. • Gather and evaluate activation data to gauge campaign performance and pinpoint areas in need of development. • Attend trade exhibits, activations, and events on behalf of Koa Natural. • Actively interact with guests, provide knowledge about Koa Natural, and provide free samples of your products. • Handle sales transactions and keep precise sales documentation. • Event booths should be set up and taken down with care to ensure a polished appearance. • Engage fully in training sessions and team meetings. • Help with lead development and data collecting related to event logistics. • Monitor and summarize important sales and marketing metrics. • Keep a cheerful and upbeat demeanor while creating a friendly environment at the booth. • Workdays, weekends, and public holidays may need to be worked in order to meet event timetables.

Requirements

• A bachelor's degree in business administration, marketing, communications, or a similar discipline. • A minimum of one year's experience in a related function, such as sales activation or event marketing. • Outstanding interpersonal and communication skills, with the capacity to professionally and captivatingly engage with a wide range of audiences. • Positivity and initiative combined with creativity and resourcefulness • Capacity to function both alone and collaboratively • The ability to work a flexible schedule that includes weekends, evenings, and some holidays. • A current driver's license is advantageous. • It helps to have prior expertise in the beverage sector. • Rudimentary knowledge of data analytics to monitor and report on campaign effectiveness (a plus).